Introduction

In general terms, demand for broadband services, applications, and content is thriving and may not appear to need a large amount of government effort to spur adoption by those who have broadband access. In 2010, for example, 40 percent of all consumer Internet traffic was video, *   Cisco, “Visual Networking Index, Global IP Traffic Forecast 2010–2015,” June 2011, http://www. Learn more...

Awareness

Marketing, Training, and Outreach to Build Demand

Awareness of the benefits of broadband and the capability to use broadband are critical first steps in building demand for broadband services. In order for people to use broadband successfully, they must have the necessary interest and competency. Learn more...

Affordability

Driving Costs Down for Devices and Services

In identifying demand-side barriers to broadband adoption, policy makers around the world have identified affordability as one of the main reasons that people do not use broadband services where they are available. The Pew Internet and American Life Project, as well as the U. Learn more...

Attractiveness

Building Compelling Services, Applications, and Content

In order to generate demand for broadband, consumers must not only be aware of and able to afford broadband, but they must also see the relevance and attractiveness of it. This is facilitated by ensuring that the market provides sufficient choice and diversity of services, applications, and content to appeal to all consumers. Learn more...

Notes

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References

Atkinson, Robert D., Daniel K. Learn more...